Insights & consultancy

Go to market,
AI & ecosystem
research and
consultancy.

For scaleups raising and selling. For ecosystem providers building strategy on primary data. Sharp, commercial, board-ready.

Our philosophy

Most engagements fail. Not because of the work.

They fail because they start with the wrong question. We work the other way round, starting with the number that needs to move, then applying the people, data and AI where they create the most leverage. The result: outcomes that appear on a P&L, not just a deck.

The unfair advantage

Most consultancies work from secondary data. We run our own scaleup network.

Every engagement is informed by primary data straight from the platform: real founder benchmarks, fresh investor signals, sector-by-sector live insight. Not a PitchBook export from 2022 with the trend lines extrapolated.

Who it's for

Two audiences. One discipline.

We work with the people scaling businesses, and the people building the systems around them.

For scaleups

Raise. Sell. Scale. Faster.

Senior operators embedded for a quarter at a time. Positioning sharpened, GTM rewired, pipeline rebuilt, board narrative refined. For founders post-PMF through Series C who'd rather move the number than win the strategy day.

Typical engagements
  • → Positioning sprint — 4 weeks to a defensible category position
  • → GTM transformation — pipeline rebuild against your real ICP
  • → Applied AI — pick the one workflow where AI moves the number
  • → Series A–C investor narrative — the deck that closes
  • → Board & executive comms — quarterly cadence with chair / investors
Brief us on your business →
For ecosystem providers

Strategy built on the data itself.

For accelerators, banks, VCs, governments, family offices and corporates whose strategy depends on knowing what the UK scaling economy is actually doing. Primary data straight from the network, sharp framing, decision-ready output. No focus groups.

Typical engagements
  • → Sector state-of-play reports — what's actually happening, sector by sector
  • → Custom benchmark studies — your portfolio vs. the live network
  • → Founder & operator sentiment — the qual layer behind the numbers
  • → Strategy briefs for boards, ministers, partners
  • → Trend monitoring — quarterly digests on what's moving
Talk to us about a brief →
How we work

Sharp. Commercial. Fast.

No theatre. No bloat. Senior operators doing the work, not running it past juniors.

1

Frame the question

What number needs to move. Why now. What you've tried.

2

Apply the right leverage

Positioning, data, AI, narrative, capital. Whatever the question actually needs.

3

Ship

Decision-ready output. Board-ready narrative. P&L-grade outcomes.

4

Compound

Quarterly cadence with the founders and teams we partner with long-term.

Start a conversation

Tell us the number that needs to move.

A 30-minute call. We'll tell you whether we're the right team for the work, and where the most commercial leverage actually sits. No pitch deck, no theory.

Book a call Back to home